Content Marketing

Content marketing can refer to many different marketing channels, but it usually means creating organic (non-paid) content on your own channels. These channels include your blog, social media platforms, email, YouTube channel, and podcasts (if you have one).

When you apply content marketing, you not only can drive traffic to your website through search results or popular social posts, but also can build trust with your audience and help fill in any gaps or questions they have about your product.

For example, Omsom, a food brand specializing in sauces and meal kits in Southeast Asia and East Asia, uses a blog to share stories of different dishes and recipes, as well as profiles of culinary trendsetters. For Omsom, content marketing is a key part of the channel mix, which also includes social media and email marketing. This means the team can cross-post content across Instagram, TikTok, blogs and emails, creating a rich, continuous stream of interesting videos and readings.

When you are doing dropshipping, the profits are from the margins. Thus, it's vital to get free traffic, content marketing can help you with that without any hassle.