SEO Marketing Channel: Organic or Paid

 SEO standing for Search Engine Optimization, is a popular kind of marketing channel. We can appy organic or paid search engine marketing when starting a business. SEO is vital as long as you operate your shop online or you creates a website for your products. Good SEO performance can help you increase conversion rate. Here let's learn the SEO marketing together.

Organic SEO Marketing

Search engine optimization is the process of getting web pages (such as blog posts) to appear in the search engine Google's search results. The higher the position in the search results, the more eyeballs your website attracts.

"If you have a product that actually solves a problem, people are likely to search for it online, and that's an obvious use case for search marketing and SEO," Alex said.

The magic of using SEO as a marketing channel is that it is a more stable revenue stream because of the intent behind the traffic. For example, a person browsing Instagram might see a paid ad in their feed. However, if someone is actively looking for something like "mid-century antique modern furniture for sale", he has the intention of actually buying.

Paid Search Engine Marketing

Search Engine Marketing, or SEM for short, is when you pay a search engine like Google to show up on top of all other results and drive traffic to your website.

Because there is intent behind search traffic, it can be a profitable way to capture people who are already searching for the types of products you sell. Unlike organic SEO, paid SEO means you'll get the same search terms in all other organic results.

Conclusion

No matter which way to choose, the main purpose is to drivce traffic to your site or store. As for which one to choose, it depends on your budget and business. For example, if you are planning to start a free dropshipping business, orginac SEO is vital and useful for you. If not, you just want to start an online business and with unlimited budget, you can make use of paid traffic.